PRODUCT DESIGN • UX DESIGN • VISUAL DESIGN
PRODUCT DESIGN • UX DESIGN • VISUAL DESIGN
Hi, I'm John.
Designer bridging the gap between 0→1 system architecture and high-fidelity consumer experiences at scale.
Hi, I'm John.
Designer bridging the gap between 0→1 system architecture and high-fidelity consumer experiences at scale.
01
Projects
AUG 2025 - Present
Visual Storyteller & Content Creator, Freelance
I am currently exploring the intersection of digital craft and cinematic storytelling through a dedicated freelance practice. By leveraging advanced post-processing tools like DaVinci Resolve, I produce high-fidelity video content and photography that prioritizes human connection—from brand-focused TikTok content to capturing intimate live events like proposals. This chapter has allowed me to sharpen my art direction and visual pacing, directly informing how I design modern, emotionally resonant digital interfaces.
AUG 2025 - Present
Visual Storyteller & Content Creator, Freelance
I am currently exploring the intersection of digital craft and cinematic storytelling through a dedicated freelance practice. By leveraging advanced post-processing tools like DaVinci Resolve, I produce high-fidelity video content and photography that prioritizes human connection—from brand-focused TikTok content to capturing intimate live events like proposals. This chapter has allowed me to sharpen my art direction and visual pacing, directly informing how I design modern, emotionally resonant digital interfaces.
AUG 2025 - Present
Visual Storyteller & Content Creator, Freelance
I am currently exploring the intersection of digital craft and cinematic storytelling through a dedicated freelance practice. By leveraging advanced post-processing tools like DaVinci Resolve, I produce high-fidelity video content and photography that prioritizes human connection—from brand-focused TikTok content to capturing intimate live events like proposals. This chapter has allowed me to sharpen my art direction and visual pacing, directly informing how I design modern, emotionally resonant digital interfaces.
Jan, 2024 - AUG, 2025
Product Designer, Matchday
As the sole designer on the Platform team, I led the end-to-end design of core features, bridging high-level UX strategy with high-fidelity UI execution. I collaborated closely with PMs and engineering to ship impactful products like Club Customisation and Matchday Champions parity. My focus remained on building scalable internal tools and modern interfaces that directly supported user acquisition and retention for millions of fans.
Jan, 2024 - AUG, 2025
Product Designer, Matchday
As the sole designer on the Platform team, I led the end-to-end design of core features, bridging high-level UX strategy with high-fidelity UI execution. I collaborated closely with PMs and engineering to ship impactful products like Club Customisation and Matchday Champions parity. My focus remained on building scalable internal tools and modern interfaces that directly supported user acquisition and retention for millions of fans.
Jan, 2024 - AUG, 2025
Product Designer, Matchday
As the sole designer on the Platform team, I led the end-to-end design of core features, bridging high-level UX strategy with high-fidelity UI execution. I collaborated closely with PMs and engineering to ship impactful products like Club Customisation and Matchday Champions parity. My focus remained on building scalable internal tools and modern interfaces that directly supported user acquisition and retention for millions of fans.
oct, 2020 - jan, 2024
Experience Designer, FIFA 22/23 + FC 24
In this lead-level role, I directed the visual language for in-game assets and global marketing surfaces, ensuring brand consistency across Ultimate Team’s most high-traffic touchpoints. I mentored junior designers and partnered with game producers to align complex visual systems with gameplay mechanics and narrative. Beyond UI, I utilized 3D modeling in Maya and Keyshot to elevate the fidelity of digital items and provide internal training for the broader design team.
oct, 2020 - jan, 2024
Experience Designer, FIFA 22/23 + FC 24
In this lead-level role, I directed the visual language for in-game assets and global marketing surfaces, ensuring brand consistency across Ultimate Team’s most high-traffic touchpoints. I mentored junior designers and partnered with game producers to align complex visual systems with gameplay mechanics and narrative. Beyond UI, I utilized 3D modeling in Maya and Keyshot to elevate the fidelity of digital items and provide internal training for the broader design team.
oct, 2020 - jan, 2024
Experience Designer, FIFA 22/23 + FC 24
In this lead-level role, I directed the visual language for in-game assets and global marketing surfaces, ensuring brand consistency across Ultimate Team’s most high-traffic touchpoints. I mentored junior designers and partnered with game producers to align complex visual systems with gameplay mechanics and narrative. Beyond UI, I utilized 3D modeling in Maya and Keyshot to elevate the fidelity of digital items and provide internal training for the broader design team.
Nov, 2019 - oct, 2020
Associate UI Designer, FIFA 21 Companion App
I collaborated with cross-functional teams to translate design specifications into functional, polished digital products. By implementing a robust design system based on Atomic Design Principles, I streamlined the re-skinning process and maintained feature parity across Web, Mobile, and Console platforms. My work focused on bridging the gap between creative intent and technical feasibility through a strong understanding of front-end execution.
nov, 2019 - oct, 2020
Associate UI Designer, FIFA 21 Companion App
I collaborated with cross-functional teams to translate design specifications into functional, polished digital products. By implementing a robust design system based on Atomic Design Principles, I streamlined the re-skinning process and maintained feature parity across Web, Mobile, and Console platforms. My work focused on bridging the gap between creative intent and technical feasibility through a strong understanding of front-end execution.
nov, 2019 - oct, 2020
Associate UI Designer, FIFA 21 Companion App
I collaborated with cross-functional teams to translate design specifications into functional, polished digital products. By implementing a robust design system based on Atomic Design Principles, I streamlined the re-skinning process and maintained feature parity across Web, Mobile, and Console platforms. My work focused on bridging the gap between creative intent and technical feasibility through a strong understanding of front-end execution.
JOHN LIMIAC
©
John Limiac
2026
JOHN LIMIAC
©
John Limiac
2026