Feature Design, UI + UX
FIFA 22: Competitive Modes Refresh
Division Rivals is an online seasonal competition with a skill-driven rank system that can be played Solo or Co-Op. Win matches to climb the ladder, increasing your Rank and Division so you can challenge for better rewards. To get access to FUT Champions, you'll continue to earn Champions Qualification Points in Division Rivals. Once you've accumulated enough points, you'll be automatically entered into the Play-Offs, and your Champions run for that entry can begin when you are ready to play.
Problem
The current UI redesign for game modes introduces innovative gameplay mechanics, enabling players to advance through ranks and earn rewards based on their performance. However, the integration of various elements such as rank ladder, rewards, and qualification points has resulted in an overloaded user interface. This inundation of information presents a challenge as it overwhelms players with a multitude of tiles displaying diverse data simultaneously, potentially hindering their ability to navigate and engage with the system effectively.
Role
As an Experience Designer in EA Sports' FIFA 22 Ultimate Team, my primary role involved designing, documenting, and implementing various User Interfaces and elements to enhance the overall user experience. Notable features I worked on was the redesign of Division Rivals and FUT Champions. Throughout the development cycle, I worked closely and collaboratively with other professionals, including Producers, Software Engineers, UX designers, and other experts, to ensure seamless integration and delivery of the final product. By leveraging my expertise and collaborating with the team, we were able to create intuitive and visually appealing interfaces that met the needs of our users while aligning with the game's design and development goals.
Solution
In order to prevent information overload to players, the tiles were scaled down, and the most important information are highlighted in a bigger preview panel, that allows players to browse that information easily. A new highlight state for the tile was also introduced to prevent eye strain for players. Inside the Progress tile, Player are now able to see their progress more easily by combining all the crests (Division + Rank Information) along the same plane on the timeline. This makes it easier for players to see which ranks they are currently at, as well as, which reward is associated with that rank. When browsing, the placement of this information is also consistent, and allows players to expect where to find that information.













