PRODUCT DESIGN • UX DESIGN • TECHNICAL FLUENCY

PRODUCT DESIGN • UX DESIGN • TECHNICAL FLUENCY

Hi, I'm John.
I’ve designed for 11M+ daily users. Now I’m looking for what’s next.

Hi, I'm John.
I’ve designed for 11M+ daily users. Now I’m looking for what’s next.

Not just a designer — a 0→1 product partner who speaks engineer, owns the full process, and ships work that actually moves metrics.

Not just a designer — a 0→1 product partner who speaks engineer, owns the full process, and ships work that actually moves metrics.

I'm Open for Work, Let's Talk

I'm Open for Work, Let's Talk

01

Curated Projects

Curated Projects
Product Design / Information Architecture / SaaSSole Designer90% ↓ Eng Tickets2x Content Velocity0→1Technical Application

Matchday Admin Tool: Complex Data, Simple UI

Replaced spreadsheets and manual database entries with a unified admin platform — cutting engineering tickets by 90% and doubling the team’s content output.

Product Design / Information Architecture / SaaSSole Designer90% ↓ Eng Tickets2x Content Velocity0→1Technical Application

Matchday Admin Tool: Complex Data, Simple UI

Replaced spreadsheets and manual database entries with a unified admin platform — cutting engineering tickets by 90% and doubling the team’s content output.

Feature Design / UI + UX / Design Lead / Information ArchitectureDesign Lead11M + Daily Users70% Player Approval3D DesignMentorship

EA FC 24 : Ultimate Team

Led the Player Item redesign for EA FC 24’s Ultimate Team — overhauling IA, 3D identity, and workflow for 11M+ daily users. 70% player approval rating.

Feature Design / UI + UX / Design Lead / Information ArchitectureDesign Lead11M + Daily Users70% Player Approval3D DesignMentorship

EA FC 24 : Ultimate Team

Led the Player Item redesign for EA FC 24’s Ultimate Team — overhauling IA, 3D identity, and workflow for 11M+ daily users. 70% player approval rating.

3D Design / Visual Design 3D ModellingVisual IdentityShipped in-gameEA Sports

EA Sports — Player Item Visual Design

I designed the visual identity of FIFA and EA FC Ultimate Team player items — the cards seen by tens of millions of players worldwide. This work spanned the full creative process: from campaign briefs and stakeholder alignment to final 3D renders shipped in-game, on social, and across global marketing.

3D Design / Visual Design 3D ModellingVisual IdentityShipped in-gameEA Sports

EA Sports — Player Item Visual Design

I designed the visual identity of FIFA and EA FC Ultimate Team player items — the cards seen by tens of millions of players worldwide. This work spanned the full creative process: from campaign briefs and stakeholder alignment to final 3D renders shipped in-game, on social, and across global marketing.

3D Design / Visual Design 3D ModellingVisual IdentityShipped in-gameEA Sports

EA Sports — Player Item Visual Design

I designed the visual identity of FIFA and EA FC Ultimate Team player items — the cards seen by tens of millions of players worldwide. This work spanned the full creative process: from campaign briefs and stakeholder alignment to final 3D renders shipped in-game, on social, and across global marketing.

View more projects

View more projects

02

Work Experience

My Resume

JUN 2025 - Present

Product Designer & Photographer, Freelance

Independent product design practice — UI/UX, prototyping, and design systems for early-stage startups and digital products. Alongside client work, I pursue photography and cinematography, sharpening the visual storytelling and art direction instincts that directly inform how I design.

JUN 2025 - Present

Product Designer & Photographer, Freelance

Independent product design practice — UI/UX, prototyping, and design systems for early-stage startups and digital products. Alongside client work, I pursue photography and cinematography, sharpening the visual storytelling and art direction instincts that directly inform how I design.

JUN 2025 - Present

Product Designer & Photographer, Freelance

Independent product design practice — UI/UX, prototyping, and design systems for early-stage startups and digital products. Alongside client work, I pursue photography and cinematography, sharpening the visual storytelling and art direction instincts that directly inform how I design.

Jan, 2024 - AUG, 2025

Product Designer, Matchday

As the sole designer on the Platform team, I led the end-to-end design of core consumer-facing features, bridging high-level UX strategy with high-fidelity UI execution. I collaborated closely with PMs and engineering to ship high-traffic marketplace and shop experiences that directly supported user acquisition and drove a +29 pt lift in D1 retention.

Jan, 2024 - AUG, 2025

Product Designer, Matchday

As the sole designer on the Platform team, I led the end-to-end design of core consumer-facing features, bridging high-level UX strategy with high-fidelity UI execution. I collaborated closely with PMs and engineering to ship high-traffic marketplace and shop experiences that directly supported user acquisition and drove a +29 pt lift in D1 retention.

Jan, 2024 - AUG, 2025

Product Designer, Matchday

As the sole designer on the Platform team, I led the end-to-end design of core consumer-facing features, bridging high-level UX strategy with high-fidelity UI execution. I collaborated closely with PMs and engineering to ship high-traffic marketplace and shop experiences that directly supported user acquisition and drove a +29 pt lift in D1 retention.

oct, 2020 - jan, 2024

Experience Designer, FIFA 22/23 + FC 24

In this lead-level role, I directed the visual language for the FC 24 Player Item system, a core feature used by 11M+ daily users to manage their digital collections. I ensured 100% brand consistency and feature parity across Ultimate Team’s most high-traffic touchpoints, balancing complex data density with a seamless cross-platform experience.

oct, 2020 - jan, 2024

Experience Designer, FIFA 22/23 + FC 24

In this lead-level role, I directed the visual language for the FC 24 Player Item system, a core feature used by 11M+ daily users to manage their digital collections. I ensured 100% brand consistency and feature parity across Ultimate Team’s most high-traffic touchpoints, balancing complex data density with a seamless cross-platform experience.

oct, 2020 - jan, 2024

Experience Designer, FIFA 22/23 + FC 24

In this lead-level role, I directed the visual language for the FC 24 Player Item system, a core feature used by 11M+ daily users to manage their digital collections. I ensured 100% brand consistency and feature parity across Ultimate Team’s most high-traffic touchpoints, balancing complex data density with a seamless cross-platform experience.

Nov, 2019 - oct, 2020

Associate UI Designer, FIFA 21 Companion App

I collaborated with cross-functional teams to translate complex design specifications into polished digital products for over 11M daily users. By implementing a robust design system based on Atomic Design Principles, I streamlined the re-skinning process and maintained strict feature parity across Web, Mobile, and Console platforms.

nov, 2019 - oct, 2020

Associate UI Designer, FIFA 21 Companion App

I collaborated with cross-functional teams to translate complex design specifications into polished digital products for over 11M daily users. By implementing a robust design system based on Atomic Design Principles, I streamlined the re-skinning process and maintained strict feature parity across Web, Mobile, and Console platforms.

nov, 2019 - oct, 2020

Associate UI Designer, FIFA 21 Companion App

I collaborated with cross-functional teams to translate complex design specifications into polished digital products for over 11M daily users. By implementing a robust design system based on Atomic Design Principles, I streamlined the re-skinning process and maintained strict feature parity across Web, Mobile, and Console platforms.